The EcoSphere logo on a black badge over an aerial photo of a forest meeting a turquoise lake

Case Study · Logo Design & Branding

EcoSphere

An eco-friendly and sustainable small-scale business.

EcoSphere is a small-scale business dedicated to promoting eco-friendly products and sustainability practices. Their mission is to inspire consumers to make environmentally conscious choices and support a greener future. As a designer, the goal was to create a logo that reflects EcoSphere’s values and resonates with its target audience.

The EcoSphere logo with gradient colours inside its spacing and alignment guides: a leafy sprout growing from a striped globe, beside the EcoSphere wordmark
The flat-colour version of the EcoSphere logo inside the same guides, in solid green and blue

Color

Blue and Green as a branding colour

  • Blue represents trust, reliability, and calmness. It is also associated with water and the sky, which ties into environmental awareness and sustainability.
  • Green is universally recognized as the color of nature, growth, and sustainability. It symbolizes health, renewal, and eco-friendliness.

Why these colors:

  • Blue and Green Together: The combination of blue and green creates a balanced and harmonious palette, reinforcing the idea of nature’s balance.
  • Messaging: These colors visually communicate the brand’s commitment to ecological responsibility and its vision of a sustainable future.
  • Customer Perception: They evoke trust, inspire action toward eco-conscious choices, and resonate well with an audience seeking environmentally responsible products.
  • Blue#008DFF
  • Green#38BE03
  • Black#000000
  • White#FFFFFF

Typography

Baumans

The EcoSphere logo on a black background
A white baseball cap with the stacked EcoSphere logo printed on the front